17 Effective E-commerce Designs

The best ecommerce site designs look deceptively simple; they disguise their functionality by using careful categorization and thoughtful hierarchies of information. But that doesn’t mean that function isn’t their first priority; because there’s so much you need to cram into each and every webpage, visual reduction is key to both a clean design and a workable interface. A design that’s too busy to let the viewer focus on the most important pieces of information—like the product photos, current deals, or navigational elements—isn’t doing its work well.

Have a compelling header like Tinkering Monkey

Use fun, yet simple navigation like Theo

Cater to your audience’s taste like Me and Mommy-To-Be

Use a unified color scheme like Evel

Make the products pop like Spyder

Use a modular system like Fruit of the Loom

Highlight seasons and events like Inkd

Play with type like Tooby Doo

Make image transitions interesting like Narwhal

Give a sense of history like Oak Street Bootmakers

Use fun icons like Uniqlo

Have a strong headline like Shopflick

Add a sense of depth like DeFrae

Keep it bright and clean like Maine Cottage

Add gradient and texture in small doses like Jaqk Cellars

Put the products front and center like Hardgraft

No matter whether it’s a sleek and sophisticated menswear retailer or a cheerily professional printing service, a good ecommerce site design caters to a specific audience, while keeping general web conventions in mind. None of these examples have a radical new navigation system, or any other flashy tricks that distract from the merchandise, and yet they all look up-to-date and interesting.

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